The problem
Boosting a post spends money and reports nothing you can act on. Without conversion tracking there is no way to tell a campaign that brought customers apart from one that just made a number go up.
How we approach it
- 01
Tracking before spending
The pixel, the conversions API and the events are set up and verified before the first rupee goes out. Otherwise you are optimising against numbers that do not mean anything.
- 02
Creative is the variable
Audiences matter less than they used to and creative matters more. We run several angles against each other and move the budget behind whichever one wins.
- 03
Reported in your terms
The report says what an enquiry cost and what came of it. If the campaign is not paying for itself, we say so rather than showing you impressions.
Common questions
- What budget do I need?
- Enough for the platform to learn, which in practice means a steady daily spend across several weeks rather than one burst. We will tell you honestly when a budget is too small to test anything properly.
- Is the ad spend included?
- No. Ad spend goes to Meta from your own account and card, so you see exactly what was spent. Our fee is separate and quoted in writing before we start.
- Can you guarantee sales?
- No. Anyone guaranteeing ad results is guessing or lying. What we commit to is correct tracking, honest reporting, and stopping spend that is not working instead of letting it run.