The problem
Template sites look fine on day one and fall apart by month six. Plugins conflict, page speed drops, the theme author disappears, and nobody can change anything without breaking something else.
How we approach it
- 01
Own the code
Everything we write is handed over with the repository. No licence to renew, no vendor you are stuck with, no part of your business locked inside someone else's dashboard.
- 02
Fast by construction
Server rendering, image pipelines and code splitting are decided at architecture time, not bolted on when the site is already slow. Lighthouse 90+ is the floor, not the goal.
- 03
Editable without us
Your team gets a content panel for the parts that change. You should never have to pay a developer to fix a typo.
Common questions
- When should I choose custom over WordPress or Shopify?
- Choose custom when the product has logic a platform cannot carry: a booking engine with real rules, a marketplace, a dashboard, anything with unusual data. For a brochure site or a straightforward store, WordPress or Shopify will cost less and launch sooner, and we build those too. We will tell you which one your project actually needs.
- Can I edit the site myself?
- Yes. We wire up a content panel for the sections that change often, and we train your team on it before handover.
- What happens after launch?
- One month of technical support is included: bug fixes, small content changes, monitoring and security patches. After that a monthly retainer is optional, never required.